When the Price Is Right: 3 Haggling Strategies for Property Investors


The United States economy receives about a $9 billion boost each year from investors in the real estate market. The investments help to keep the real estate industry booming, and they help to stabilize sluggish markets home buyers find too risky. Investing in property always has risks, but price negotiation helps to lower the risk for the individual investor. Anyone that wants to gain ownership of a property without overpaying needs to know effective strategies.

Listen Rather Than Talk

Buyers sometimes spend too long negotiating. The constant talk can easily reveal the interest the buyer has in the property. Experts agree that silence is a powerful negotiating tactic. Make mental notes about likes and dislikes, but only discuss these issues with a partner in private. Use silence when the buyer makes a counteroffer or refuses the first offer. A short break from the negotiations can cause the seller to feel a little doubt about the potential for the sale and increase their willingness to accept less.

The silence has limits, of course. Never try to string along a seller in a seller’s market. Competing buyers can easily come in and take the property out from under a negotiator who waits too long. A seller may also become frustrated with lengthy delays. The frustration may encourage a seller to not accept any offer lower than the asking price. Use caution during any deal when investing in a desirable property. Desirable locations, like those seen when buyers go to epperson.metroplaces.com, may have too much potential for silence to work as well as it would elsewhere.

Negotiate More Than Price

Some sellers decide on a final price before they even list the property. The effort to convince them to go lower than their pre-planned value of the real estate could amount to wasted time. The refusal of an offer does not have to end the negotiation process. Consider other ways to gain through the deal.

Options include asking the seller to include other property like appliances, tools and equipment, and vehicles with the sale. Ask that improvements needed for the property take place before the closing date, or that the seller cover the fees for the closing. Look around for other profitable options before accepting the seller’s refusal at a lower price.

Bring Cash if Possible

Very few negotiating tactics have the power that the offer of a cash sale provides. Cash directly helps the buyer beyond negotiation. Cash eliminates monthly payments, reduces the cost paid for interest, and much more. The biggest reason to use cash is due to its desirability to people that are ready to sell. 

Cash tells the seller the process comes with the guarantee that it will not drag on while the buyer seeks financing. Cash offers are serious offers, and all sellers appreciate seriousness when they are ready to earn a profit or get rid of the property.

Negotiation is the most important part of any property sale transaction. The effort to save on the purchase should take place no matter how reasonable the asking price. Every price is negotiable no matter how perfect the real estate may seem. The most important part of any negotiation is to remember that a better price only happens when a buyer takes the chance on an offer.


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